creative / strategist / artist / storyteller

I’m a creative strategist with 16+ years experience in NYC advertising working at top-tier creative agencies, making ads for the world’s biggest brands.

I was raised in Romania, grew up in the Philippines and now live in Manhattan. I believe in the intersections of art and science to move brand and performance. I’m perpetually curious and driven by truths rooted in real culture and human behavior.

I strategize to make advertising that doesn’t suck.

Awards:

• 2026 1x Cannes Lions Silver Winner: Burger King “The Bite”

• 2026 2x Cannes Lions Bronze Winner: Burger King “The Bite”

• 2026 6x Cannes Lions Shortlists: Burger King “The Bite”

• 2024 4x Cannes Lions Shortlists: Facebook “Haunted Marketplace”, Pinterest “Trend Drops”

• 2024 Silver Pencil: Pinterest “Trend Drops”

• 2023 Anomaly New York Employee of the Year

• 2022 Silver Clio Winner: Creative Use of Data

• 2021 Effie Finalist

• 2020 Reddit professor: Digital/Social Creativity

• Silver Smarty Award 2020

• Winner of Twitter Super Bowl Interception 2020

• Winner of Twitter Super Bowl Interception 2019

• 3 Cannes Lion Shortlists 2019

• Shorty’s Finalist 2019

• 2nd place Cannes Alexa Hackathon 2018

• “Gold Dice” Creative Bravery, GREY NY 2018

• “Make Your Mark” Award, 360i 2015