In order to launch the new extension of Diablo IV, Vessel of Hatred, we created and launch the first ever, sendable bouquet of real, poisonous flowers that anybody can send to their mortal enemies.

We had a 7-foot demon pull a cart of these poisonous flowers throughout NYC, getting coverage in places like @CreaturesofNY and other gaming and NYC blogs. Everything drove to a microsite where you can customize the type of hateful message you want to send alongside your poisonous bouquet, until supplies sold out in less than 24 hours.