Facebook “Haunted Marketplace”
Led content and creative strategy including the go-to-market and influencer planning for the 4x Cannes-Shortlists and D&AD winner, the Facebook Haunted Marketplace.
In order to seize attention during Halloween, we sourced and sold real haunted items on Facebook marketplace, including a real haunted house for $666,666.
Local and national press, awards and headlines alike including a 6.3% lift in Daily Active Users and +154% increase in Marketplace visits.